Svenskt Tenn @ Didrichsen: Estrid Ericson & Josef Frank – Rethinking Design
25.5 – 9.9.2018
The summer exhibition 2018 at the Didrichsen Art Museum will present the Swedish interior design company Svenskt Tenn and its history. It is the first exhibition ever dedicated to Svenskt Tenn at an art museum in Finland.
Estrid Ericson (1894–1981) and Josef Frank (1885–1967).
Svenskt Tenn was established in 1924 by art teacher Estrid Ericson, who started the company with a range of pewter products. Together with the Austrian architect and designer Josef Frank, Ericson led the company to become the most elegant interior design store in Sweden.
The lodestar of the concept has been to create an interior where the combination of color and creativity aim for values like comfort and homeliness. The result is characterized by a warm modernism and a very personal style combining Viennese elegance, Swedish functionalism, generous shapes and colorful patterns. A combination of modern and traditional, high and low, exotic and Scandinavian.
The exhibition gives a three-dimensional overview of the company’s over 90-year-long history, through interiors, table settings, furniture, archive material, fabric models and patterns. The living room of Villa Didrichsen will be re-furnished as Tolvekarna, Estrid Ericson’s summer paradise on Tyresö which is situated south of Stockholm. Watercolors by Josef Frank of Stockholm and travels in Europe are also included in the exhibition.
Josef Frank, Landscape from Provence.
Since 1975, Svenskt Tenn has been owned by the Kjell and Märta Beijer foundation, which provides research grants within ecology, medicine and the preservation of Swedish interior design tradition. The company’s flagship store is located on Strandvägen 5 in Stockholm and is widely known for its exciting and ever-changing interiors and its wide variety of products.
The company also has a web shop, which offers the possibility to shop online or to get acquainted with the products before visiting the store.
The exhibition is a three-part collaboration. The Didrichsen Art Museum presents the history of Svenskt Tenn, Hanasaari displays contemporary design, and Svensk Tenn offers products at a pop-up store at Stockmann department store in Helsinki.